The Digital Age
© Mark LaMonica. All Rights Reserved.
Gear
Text and Photography by Mark LaMonica
We are in the digital age, where film cameras and film seem like old memories. The film market seems strong in
Asia, but for the USA, it's a digital world and when I looked at the Canon USA web site today (January 27, 2010),
The famed EOS-1V was nowhere to be found in the camera section. I've included this nice size image in
remembrance of one of the best film cameras ever made.

Nikon still shows their professional F6 in the Nikon USA web site as of this writing. Film cameras have been with us
for a very long time and many of us will continue to use film until it all comes to the same fate of kodachrome. Black
and White is still very strong as a favorite means of photography and there has been an increase in the wedding
industry going back to using Fuji and Kodak professional print films. Industries that need absolute speed in delivery
are 100% digital.
As mentioned in my Premier issue, I love film, I just don't
use it. I compared the costs of film and processing to the
cost of a digital camera. I also know that digital
technology was moving forward so fast, it seemed like
what the so called industry experts called better than film
quality in 1999 was really not that great, because we
have better than film quality and better than that 1.2mp
camera now and the whole story keeps repeating itself.

When Canon introduced the EOS-1Ds 11mp digital
camera in December 2002, that camera did take the
industry by storm, even though the quality may not have
been totally equal with film, but it was the best and only
full frame camera available.
Many of the images in my web site under "Mark LaMonica Photography" are film based. As time goes on, and the layout changes, the film images will be replaced with fresh digital images. The
magazine will continue to stay up to pace with photography and digital, so I will be making this the last issue that includes film images, unless some kind of film revolution happens and Canon
comes out with a second generation 1V. Looking at the numbers, I really don't see that happening and knowing what is already available in digital imaging that hasn't made it to the camera
market, I can say that digital is here to stay and will continue to win over die hard film users. With that said, here's a selection of film images from my archives.